Meida language
The red text can connote danger and blood that is seen it the movie.
The image of a gun is used as an iconography.
Characters are shown in the gun as if to say that they all involved around the gun and that the gun has control over them.
The slogan "Goodfellas come to essex" brings a hollywood feel to this British film as Goodfellas is a famous Amercian gangster film.

Institutions
The certificate of the film is 18+.
The rating of the film is four stars.
Writer and Director of the film is Julian Gilbey.
Optimum pictures.

Genre
The genre of the movie is a violent, British gangster one.
The use of the gun makes it obvious to us the audience that the film is going to be action packed and full of fights and wars.

Representation
From the slogan it is clear to the audience that the film is based on a true story which represents that the main protaganist was a real.
The gun iconography represents that the film is going to be full of crime and gun shottings.
The red and white text can represent the blood and innocence that is mixed up in the film.

Audience
The audience of the film is foucused towards people who are the age of 18 and over.
The primary audience of the film is A and B of the demographic society for survailance purposes.
The secondary audience of the film is D and E for personal identity purposes.

Ideology
On the poster there are all men which suggests that it is a patrichal society.
Bharte's theory of engima codes as there are loads of faces on the cover.

Narrative
As there are many faces on the cover it shows that there is a number of narratives which are all linked together as they are all trapped in the picture of the gun.