Pluralistic or hegemony....

The pluralistic model is a model which lets the audience think for themselves in an active role and believe that the media is not always true. This theory is seen to be a theory which takes in the audience interest and their choice it does not try to mediate the text in any way to tell the truth.

The Hegemony model is a biased view on the media which is seen by the audience. This model sugessts that the upper rurling class who are involved in the industry have a big influence on the media as they show what they want the audience to see.

The model which i think is most relevant to me is a bit of both of them. I think this because me myself, can be both an active and passive depeding on the media text that I'am focusing on.

5 summary points about the essay....

1. The essay was free flowing and fluent through out her writing. There quotes were all Incorporated really well within her essay.
2. There question was not vague but not detailed however, it was debatable and they explained and debated about it really well.
3. The structure of their essay was clear cut and concise, it was always straight to the point, they did not waffle on.
4. The terminology was all correct and well used, it did not feel as the candidate as trying to show off and just right big words everywhere.
5. The subject they chose to base their essay on was very interesting and it looks like the candidate had some interest in it.

Close textual analysis...

Media Language- what techniques are being used to make meaning in the text?

Semiotics- The signs and points of anchoring that are most recognisable in this scene are aspects like when the "gang" smash up a car outside the person house. This signifies that the"gang" are very serious and are not scared of the consequences.

Cinematography, camera work- In the scene there are various shots of medium and long. In the scene where the protagonist is in the club after he has just taken drugs we see the camera lens go a bit blurry to put us in the character shoes.

mise-en-scene- The clothing that the character are quite old styled and old fashioned. This may be because the film is set in the past but it suggests that the style of costume to fit that time period. The facical expressions that are shown in the scene are mainly anger and hatred as we clips of the "gang" forming and they way they made into the "gang" by their fighting skills.

Lighting- The lighting in the scene is a contrast of both light and dark. This can suggest that there are elements in the film that are both good and bad meaning that there is a good side as well as a bad one.

Sound- In the scene the music is non-digetic and there is also a voiceover. The voiceover is from the point of view of the main protagonist as we are put in his minds and thoughts.

Editing- The scene consits of jump cuts and dissolves to put us in the mind frame of the protagonist when he has just taken drugs.

Institution- who produces, distributes, regulates the text?

Production- Non Hollywood

promotion: opening sequence

Distribution- Art house cinema

Genre- what type of text is it?

Genre conventions- The genre conventions that are shown in the scene is the urban rural setting on Essex. The characters themes are all violent people who love to fight.

Film Genre- The genre from focusing closely on the scene above, shows that film is an action packed film with violent and drug polluted issues with in it.

Broadcast fiction genre- The film is a one off made production as it is based on a real story account of the rang rover murders.

Representation- who or what is being represented in the text? how?

Gender- The gender which is most profound in the scene are males. This suggests that it was a patriarchal society where men were the dominant sex. It is a partially assumptive society however it is slowly changing as women are becoming more known for their establishments.

Stereotypes- The stereotypes that the scene follows are that of a football hooligan and the actions they take towards certain situations i.e they are violent to everyone and beat everyone up.

Mediation- I do not know if the scene which I have analysed is a mediated it or not as it based on a true story.

Naturalism- The scene creates a sense or realism as it shows the middle class and upper class so it gives a sense of both worlds.

Audience- who consumes the text?

Target audience- The target audience for this scene will be partically men who are bouncers. The primaralry audience would be D and E demographic socio classed via personal identity. The secondary audience would A and B classes via surveillance purposes.

Expectations- The expectations of the scene are fulfuilled as is shows the gritty Essex boys and what they do best which is what I expected as it is a violent film which follows the action conventions.

Narrative pleasures- The narrative pleasures of the scene are ironic as it shows that there are people out there that are bigger and better than you.

Ideology- what are the belief systems/messages/values underpinning the text?

Dominant ideology- The dominant ideology that are portrayed in the film are a male doninant socitey which is drug influenced.

Positive values- The positive values is that it was made to inform people that drugs and violence is not always the case and people can die if they are careful wih their actions.

Patriarchy- Misogyny.

Narrative- how is the narrative in the text organized and structured?

Narrative- The narrative in this scene builds up the tension for the audiene as it introduces the characters which leaves the narrative quite open as the audiene do not know a lot bout them.

Non- linear narrative- The narrative is non linear as it has a mixture of characters which are yet to unveail however, are led on by the voicover.

Narrative roles- The narrative roles in the film are good vs bad, hero vs villans. however this can be argues as the villan is the hero in the film.

Enigma codes- This particular scene raises many enigmas codes for the audience as they are questioning which character is going to appear next and what is his role in the film.

Delicious tags....

tp://www.aber.ac.uk/media/Modules/MC30820/represent.html

http://www.jamaicagleaner.com/gleaner/20071028/focus/focus6.html

http://books.google.com/books?id=y87qYiZcnocC&pg=PA118&lpg=PA118&dq=alfie+masculinity&source=web&ots=ttiykN_zOi&sig=OWaylbBoaLDFtey8SML29buecJM&hl=en#PPA118,M1

http://hugoschwyzer.net/2008/05/22/reprint-a-longish-entry-on-male-insecurity-and-anti-feminist-backlash/#more-2278

http://www.jneurosci.org/cgi/content/full/25/25/5984#FIG3

http://www.aber.ac.uk/media/Documents/intgenre/intgenre1.html

http://www.katpad.co.uk/media%20website%202000/gangster%20genre.html

http://www.encyclopedia.com/doc/1G1-119370962.html

http://www.unomaha.edu/jrf/antifem.htm

http://www.brightlightsfilm.com/61/61womeninprison.html

10 Key words....

Binary opposition- When two aspects such as good and evil are brought togther.
I will use binary opposition in my study by talking about when good and evil come togther and how it changed the film.

Critical Autonomy- When a person can think for themselves and be able to come up with their own ideas.
I need to make sure that critical autonomy stands out through out my study in order for me to get a higher mark.

Patriarchal- When a society is patriarchal it means that it is a male dominant society.
In my study I will be talking bout patriarchal society and how it has changed over time.

Iconography- The distinguishing elements, in terms of props and visual details which characterise a genre.
I will talk about the iconic symbols that are used in my film such as drugs and guns.

New man- A term used to describe a new type of masculinity indentified and developed by advertising media.
I will be comparing the new man in more recent texts to how the man was represented in the 80's.

Multiplex- A large cinema complex that operates several screens showing different films under one roof.
I need to talk about multiplex cinemas and how my film only made it in the cinema for short period of time.

New ladism- A Term which is applied to the the male backlash agaisnt feminism and girl power, as exemplified by the values represented.
I will talk about new ladism and how the male backlash is represented in my film.

Feminism- Political movement to advance the status of women by challenging values, social constructions and socioeconomic practices which disadvantage women and favour men.
I will talk about feminism in my study and how the values of women have changed and what they were like.

connotation- A meaning attributal to an image beyond the obvious denotational level.
I will use connotations in my study to talk about the connotation red and how often it appears in the film.

Representation-The process whereby the media construct versions of people, places and events in images , words or sound for transmission throught media texts to an audience.
I will talk about all the different representations that are brought up in the film and how they are represented and why they are represented in that way.

Bibliography

SHEP Analysis of my film...

Social- The social factors which are aroused in the film is that how men were represented in the 80's and how they changed over time for the good or the bad.

Historical- The historical factors which are brought up in my film is the male backlash and how feminism and patriarchal society was in the 80's.

Economical-???

Political- My film made massive headlines in the news as it is based on the true story of the range rover murders which occurred in Essex. Therefore, I could gather articles from the past and see if the film was mediated to sell or was it the exact actual events that happened.